Norfolk is one of those pubs that means a lot to a lot of people – and now it’s entering a new era, run by a whole new hotel group called “The people_” eager to bring something totally new to the Sydney pub scene.
The boozer Redfern was in the limelight in the spotlight of the Drink ‘n’ Dine team around 2012 with the House of Crabs inspired by an upstairs seafood shack and the low American bar genre. -fi who became their model for a new kind of pub life in Sydney.
Fast forward almost 10 years and it’s time for something different.
Led by CEO Andrew Taylor and Creative Director Paul Schulte, The people_ also took the Kurrajong Hotel in Erskineville, the Town Hall Hotel and the Exchange Hotel in Balmain, and the Exchange Hotel and The Strand in Darlinghurst.
Their plan is to reinvent the local or pub down the street as a laid-back creative hub for drinks, meals, city breaks, and even work, with both coworking spaces and accommodations added. Basically, forget about the sticky floors and plastic bibs of yesteryear and think of a laid back boutique hotel.
As for what’s new in Norfolk, make yourself comfortable. Now bathed in natural light, potted plants and whitewashed walls, the pub has been renamed The Norfolk House & Hotel and features two redesigned bars, a brand new menu, a refresh for the beer garden, charming accommodation that will soon be full and, yes, room to pull out your laptop and send emails as well.
Downstairs, Taylor and Schulte are eager to compose the legacy of the pub’s beloved leafy backyard, hoping to create Redfern’s best backyard with a sophisticated $ 25,000 16-pin barbecue set up for them. Sunday roasts and sizzling sausages. Overlooking the courtyard is a garden furniture set, equipped with a large wooden dining table available for group reservations. There is also a TV room with the original fireplace.
Upstairs, “La Maison” has been designed to feel like an extension of your living room. The comfortable co-working space offers fast, free Wi-Fi and ergonomic seating from 10 a.m. to 5 p.m., Monday to Friday. There’s also a large private meeting room created for private meetings and dining, with a separate bar and media area, projector, game consoles, and Apple TV.
Behind the new menu is the head of the people_ group, Sam Bull. âOur culinary philosophy is simple: relaxed, delicious, for everyone,â he explains. âTaking inspiration from my family’s barbecues in the backyard, our signature Brazilian barbecue will take center stage. “
âWe are going to light it up every day with a diverse menu of Australian favorites using quality seafood, meats and vegetables to reflect the diverse multicultural community we have in Australia. We want people to feel relaxed. and at home in our house as at any gathering in your companion’s backyard.
The Sunday Roast at Norfolk will feature wagyu rump, barbecue shrimp and smoked pork sausage from LP’s Quality Meats. Pub classics like burgers, cutlets and T-Bone steak are also on the program.
Award-winning bartender Tim Philips-Johansson is in charge of the drinks, and a slew of signature cocktails to sip on will be available (like a banana mule, jalapeÃ±o mojito, and Toucan Sam Negroni), along with a selection of tasty wines. by the glass and the bottle.
The second phase of the major renovation includes a Spanish grocery store and wine bar on the ground floor, as well as a suite of luxurious hotel rooms, designed for mobile workers, those looking to avoid the Uber commute at home. them after a few too many stays, as well as longer stays.
The Norfolk House & Hotel is expected to open next week, pending lockdown restrictions. More info here.
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Image credit: Kitti Gould