Home Sea food Government of Canada invests over $1.7 million to increase seafood exports to international markets

Government of Canada invests over $1.7 million to increase seafood exports to international markets

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VANCOUVER, BC, May 18, 2022 /CNW/ – from Canada sustainable and high quality fish and seafood products are known worldwide. Today, the Honorable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced more than $1.7 million in funding six projects to help increase seafood exports to international markets.

Producers rely on exporting to stay sustainable and well positioned for the future. The fish and seafood sector is an integral part of the economic and social fabric of hundreds of coastal communities, generating $8.7 billion annual exports of quality seafood products. By investing in tools that help increase trade and expand markets, Canadian seafood products will reach consumers around the world, while providing valuable economic benefits to the country.

The funding provided to the six recipients under the AgriMarketing program will help organizations market and promote Canadian fish and seafood products to increase the growth of the sector. Recipient organizations include:

  • The Atlantic Groundfish Council will receive up to $85,506
  • The Canadian Association of Shrimp Producers will receive up to $1,000,000
  • The Canadian Highly Migratory Species Foundation will receive up to $54,401
  • Canadian Pacific’s Kazunoko Association will receive up to $451,061
  • The Pacific Sea Cucumber Fishermen’s Association will receive up to $81,444
  • Pacific Urchin Harvesters Association will receive up to $105,431

The global demand for high quality, sustainably sourced fish and seafood is growing at an incredible rate. The government of Canada undertakes to further support the promotion of from Canada fish and seafood industry to meet growing demand for our world-class products.

Estimate

“Canadian seafood products are sought after around the world because of their high quality. As an economic driving force for many coastal and rural communities, the sector plays a key role in helping to build resilient food systems. With strategic investments for organizations to promote our seafood internationally, our government is helping to grow our economy while putting nutritious food on our tables. »
– The Honorable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

“Families rely on sustainable Canadian seafood as a source of healthy protein. I focus on growth from Canada fish and seafood industry for the next generation. The AgriMarketing program will provide the Canadian seafood industry with the tools it needs to promote from Canada high-quality products to reach new global markets and support a stable food supply for the world. »
– The Honorable Joyce Murray, Minister of Fisheries, Oceans and the Canadian Coast Guard

Fast facts

  • The Canadian Agricultural Partnership is a $3 billion five-year investment (2018-2023) by federal, provincial and territorial (FPT) governments to strengthen and develop from Canada agricultural and agri-food sector.
  • The AgriMarketing Program, a federally funded program under the Canadian Agricultural Partnership, aims to increase and diversify exports to international markets and seize domestic market opportunities through promotional activities industry-led initiatives that differentiate Canadian products and producers and leverage from Canada reputation as a producer of safe, high quality food.
  • Canada exported fish and seafood products to 119 countries in 2021.
  • United States remains from Canada export market, representing more than two-thirds of our exports valued at $6.2 billion.

Additional links

Agri-marketing program
Canadian Agricultural Partnership
Atlantic Groundfish Council
Canadian Association of Shrimp Farmers
Canadian Highly Migratory Species Foundation
Canadian Pacific Kazunoko Association
Pacific Sea Cucumber Fishermen’s Association
Pacific Sea Urchin Fishermen’s Association

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Web: Agriculture and Agri-Food Canada

Information document

The government of Canada invest more than $1.7 million for six projects aimed at increasing seafood exports to international markets. The investment will be used to help organizations market and promote Canadian fish and seafood products in order to increase the growth of the sector.

The AgriMarketing program, under the Canadian Agricultural Partnership, aims to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers and leverage from Canada reputation as a producer of safe, high quality food.

Recipient’s name

Location

Project description

Federal support approved (up to)

Atlantic Groundfish Council

Manotick, ON

The goal is to attract and increase business interest in Canadian redfish. Funding will be provided to exhibit at selected trade shows on three continents to increase supply chain companies’ interest in Canadian redfish. The project is expected to help expand the distribution needed to meet growing consumer demand.

$85,506

Canadian Association of Shrimp Farmers

Manotick, Ontario

The aim of the project is to undertakemarket research, market development and production of promotional materials, with the aim of recovering the unit price and sales volume lost due to increased imports of farmed hot and cold water shrimp and of the COVID-19 pandemic.

$1,000,000

Canadian Highly Migratory Species Foundation

Victoria, British Columbia

The project aims to continue its work to reach various markets and increase awareness of Canadian albacore tuna products and the environment. This, combined with profiling Canadian seafood products internationally through market diversification, increased product exports and environmental awareness, will better support the industry in its international trade efforts. .

$54,401

Canadian Pacific Kazunoko Association

Vancouver, British Columbia

The project aims to maintain the high price of kazunoko (herring roe) in the existing Japanese market, diversify into the new Chinese market, and help create a year-round industry, while supporting Colombia’s coastal communities -British.

$451,061

Pacific Sea Cucumber Fishermen’s Association

Union Bay, British Columbia

The goal of the project is to enhance the industry’s reputation as a sustainably sourced product in Canada, the United States, China, Hong Kong and the European Union. Sustainable sourcing is the integration of social, ethical and environmental performance factors into the supplier selection process, helping the industry stay well positioned for the future. The project will also develop opportunities in new markets in Singapore and South Korea.

$81,444

Pacific Sea Urchin Fishermen’s Association

Richmond, British Columbia

The project aims to increase sales and build on the industry’s reputation for sourcing sustainable, premium Canadian seafood products in existing and new and diverse markets.

$105,431

SOURCE Agriculture and Agri-Food Canada

For further information: Marianne Dandurand, Press Attaché, Office of the Minister of Agriculture and Agri-Food, [email protected], 343-541-9229; Media Relations, Agriculture and Agri-Food Canada, Ottawa, Ontario, 1-866-345-7972, [email protected]