Pernod Ricard Korea has launched the limited edition “Monkey 47X BAPE Edition” as part of a collaboration between two iconic brands: the ultra-premium dry gin Monkey 47 and A BATHING APE (BAPE), a high-end street fashion brand range.
Monkey 47 is an artisanal gin brand that uses 47 natural botanicals from the Black Forest (Schwarzwald) in northern Germany and produces only very small quantities each year. BAPE is a high-end street fashion brand known for its unique camo pattern. This edition features a stylish design that fuses Monkey 47’s signature jungle print with BAPE’s signature camo pattern created for this bottle and packaging edition.
Monkey 47 continues to experiment with new flavors, aromas and partners. Following its pursuit, Monkey 47 will appeal to consumers seeking luxury high street fashion by introducing a combination of gin and fashion through a collaboration with the BAPE brand, which shares Monkey 47’s passion for innovation.
To celebrate the launch, Pernod Ricard Korea will open a pop-up store at Wine & More Cheongdam from May 1-31. The pop-up space, themed with new design and Botanical ambience inspired by the Black Forest, will take you on a wild and wondrous walk through a technicolor jungle. In addition, during the same period, the Monkey 47 X BAPE Edition bottle will be available for purchase through Wine & More’s Smart Order, while a collaboration with well-known bars in Seoul will take place at the same time. In May, Mixology Cheongdam, Le Chamber Cheongdam, Alice Cheongdam, Jangsaeng Healthy Bar and Soko Bar will introduce special cocktails with a unique flavor based on Monkey 47, and the Monkey 47 X BAPE edition can be ordered by the bottle.
Kerrie Kim, Marketing Director of Pernod Ricard Korea, said: “The collaboration of the two brands Monkey 47 and BAPE, which have a loyal fan base, will introduce a unique lifestyle. With the Monkey 47 X BAPE Edition, a combination of Black Forest Monkey 47’s 47 herbal flavor and BAPE’s signature camouflage pattern, we hope to convey the brand’s spirit of innovation and constant collaboration to consumers.